Jobboards : the end of the dinosaurs?

Bad times for job boards. Online recruitment platforms are experiencing a decline in popularity and effectiveness and are increasingly becoming the dinosaur of recruitment tools.

Their proliferation, the increasing digitalization of HR processes and their lack of innovation have contributed to a degraded candidate experience and their usefulness to employers. Let's discover the reasons for this decline in performance and the alternatives to explore to find the best talent.

The paradox of job boards

Let's put things into perspective: job boards are certainly less fashionable, but it must be said that in most countries of the world they are the most used recruitment channel. Indeed, 80% of job seekers start their search on a job board, it is one of the first natural reflexes when looking for a job.

But another statistic should alert us: only 12% of people who visit a job board will apply for a job! What do they do next? They type the name of the company on Google, search on Glassdoor, on Facebook, or apply on other platforms.

This is a brief description of the paradox that could eventually cause the disappearance of some job boards. Many candidates and recruiters have become accustomed to using job boards as an obvious tool to search for a job or to recruit. But it is obvious that the efficiency is no longer there.

Too much is too much!

A job board is good, but 300 job boards are no longer useful. The proliferation of these job boards has certainly contributed to their decreased efficiency. Companies find it difficult to update their offers or to personalize them according to the site on which they are posted.

In times of talent shortages, they also tend to put the gas pedal on multi-posting and hope to increase their chances of finding the right person. Candidates feel overwhelmed by all the similarities and duplication of offers.

Untargeted applications

Faced with this ocean of job offers in which one has to survive, everyone has their own strategy. One of them is to apply en masse without concentrating on the offers that best correspond to your skills. And that's what can make it difficult for employers to find qualified candidates.

Candidates are becoming more passive

Job boards are being challenged by changing attitudes towards job hunting. Of course, almost everyone needs a job, but it is estimated that 80% of the talent available on the market - and often the best - is not actively searching. Nevertheless, if you manage to arouse their interest, there is a good chance that they will want to change jobs.

So a job board doesn't seem to be of much use in finding and recruiting these talents. Recruiters prefer to use other more efficient and specific methods and channels, such as direct approach on social networks or inbound marketing content strategies.

And to stand out from the competition in a crowded job market, some call upon Betuned to present their job offers in the form of high-impact video capsules broadcasted in an ultra-targeted way on social networks. With Betuned, you receive on average 30 times more targeted applications than with a classic offer and we can even select the 10 best resumes for you!

The new uses of digital

Amazon, Netflix or Uber have given us bad habits. We want everything, right away, because we know it's possible. The same goes for the job search: the lack of information about the company, the long application forms, the cover letters, wasting 15 minutes to create a profile... all this is a thing of the past for the young generation.

Today, candidates prefer to use Google, LinkedIn, recommendations from their networks or contact companies directly rather than going through a job board. Betuned recommends you to think about your presence on social networks on a regular basis.

Did you know for example that TikTok has become the preferred search engine among young people? An easy cooking recipe, a restaurant in Lisbon, changing a bike wheel, learning how to jump rope... TikTok is full of short, attractive and immersive content. To recruit the young generation, Betuned also helps you define an editorial line, an adapted content strategy and its execution. LinkedIn and TikTok are part of it!

Recommendation and cooptation

Knowing someone who knows someone who could do the job... Employee recommendations are an effective way to recruit new employees. When considering key recruitment metrics, employee referrals are often more effective than job boards, even if volumes are sometimes limited.

Employee referrals are particularly useful in reducing time to hire, cost to hire, time to onboard and increasing retention. Employers are coming to understand that top talent knows other talent. As a result, they are more likely to rely on employee referrals to find new candidates.

And that's a huge gain over job boards. Instead of posting a job, sifting through hundreds of resumes and conducting dozens of interviews, employers prefer to use employee referrals to build a pool of candidates. This allows them to find new employees quickly without having to go through a lengthy and costly recruitment process.

In conclusion, it is important to note that job boards, once very effective and still widely used, have adapted their model little or poorly to the reality of employer-employee relationships, which has contributed to the popularity of new, more efficient job search methods. It is therefore crucial for companies to diversify the recruitment channels they use and implement a digital recruitment strategy to maximize their chances of finding qualified candidates.

Are you struggling to recruit new talent?

Betuned helps you accelerate your recruitment process thanks to video recruitment. Attract the best candidates on the market by presenting your job offers in an innovative, impactful and large-scale way to attract the best talents.

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